27
01/12
06:35
Golf Trends Changing Faster Than in Previous Years
Golf Equipment trends seem to be changing ever faster and faster with new products being launched all the time. If we go back fifteen years or so there a few large companies competing in this space and they launched new products once a year at the most.
Today we have hundreds of small start up companies which have all sorts of innovative golf equipment and patents. The major companies have released that to keep ahead they must keep going and bring out new and advanced products more than once a year.
The landscape has changed in quite a drastic way and to compete in this market you need a serious size marketing budget or you will literally get nowhere no matter how good your product is. One CEO from a top company said a couple of years ago that if you want to compete in the golf market you will need at least 50 million dollars or don’t bother!
As 2012 starts it will be interesting to see what the companies get up to this year and all the new goodies they have ready to go.